He made not be making much music of his own these days but any doubt that Sean “Diddy” Combs isn’t one of music’s shrewdest business people should now be long gone.

Diddy has just inked a sweet deal with the makers of Ciroc vodka that guarantees him a whopping 50% share in the profits of the alcoholic beverage. Combs isn’t agreeing to endorse the high-end vodka, he’s becoming intimately involved with the running, marketing and sales of the product right down to in which stores Ciroc will be sold to consumers. He wants to bring style, sophistication and sex to the brand name and believes that he deliver all that to Ciroc’s owners, Diageo PLC. “They’re looking for something that tastes like their lifestyle,” Puffy told of the kind of people he wants to bring to consume Ciroc, the assembled press at the unveiling of the deal. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”

For a man that has crafted his music persona into a multi-million dollar apparel and perfume products we certainly think that Combs is the one to make drinking high-end vodka the next it thing amongst the club crowd. And if Ciroc’s public star begins to rise as everyone hopes for Diddy stands up to make $100 million dollars from his new deal. That’s a lot of bottles.

This entry was posted on Wednesday, October 24th, 2007 at 5:35 pm and is filed under Music, Sean Combs. You can leave a response, or trackback from your own site. Be sure to subscribe to the PopTherapy.com feed because it is really, really funny. Have something funny you want to share? Please let us know.